Bookmaking has always been a competitive business, whether on the track, online or in the shop, the bookmakers are always trying to gain custom from the general public. It may be as simple as offering a bigger price than their adversary, but their main modus operandi is to lure the punter in.
Allurements have always been a way for bookmakers to attract punters and to this day they still reap the benefits of offering a plethora of incentives.
From an online perspective, a carrot is always dangled for the punter as an array of bookmakers offer free bets upon registration. Whether it's a free bet or a matched free bet, bookmakers will utilise these techniques to get the persepctive user into their website.
The most common free bet for people opening a new account online is the matched bet up to a certain stake. For example, upon opening an account the bookmaker will match your first bet to the same stake and each company will offer different levels of value. The normal cut-off point is for your first bet to be matched up to £25, but bookmakers continue to tinker with their offers to try and attract the punter, so look out for enhanced free bets when opening an account.
Not only do bookmakers offer free bets to new customers, there are also a number of incentives for current account holders.
Paddy Power, in particular, have offered terrific deals to customers over the last 18 months, refunding money if a set outcome occurs. The first couple of occasions they tried it during the Cheltenham Festival in the Supreme Novice's Hurdle, where short-priced favourites Dunguib and Cue Card were most shrewd punters idea of the winner in 2010 and 2011. However, Paddy Power then offered to refund all losing bets on the race if one of the aforementioned duo had won, but luckily for the Irish bookmaker the two lost and they didn't have to pay out.
However, the 2011 Champions League was a different story as Paddy Power offered to refund an array of bets if Barcelona beat Manchester United in 90 minutes. The Spanish giants duly beat their English opponents and Paddy Power adhered to their offer and repaid the losing bets which fitted the criteria.
Other popular safety nets bookmakers have offered in recent years on horse racing include on the Grand National. If your selection fell in the race then they would refund your money to a certain stake.
So, when opening an account always looks for the allurements offered by bookmakers and look out for the free bets on offer.
Paddy Power are offering an exclusive free bet of up to £200 to users of our site. To claim this offer, simply open an account with Paddy Power, and they will match your first bet with a free bet up to £25. After this, place a further 4 bets and get another free bet for your average stake up to a maximum of £25. After 5 more bets, you’ll get another free bet up to £25. This continues until you have a total of 4 free bets to a maximum of £25 each time.