Since forming in 1988 Paddy Power have always been in the public eye, whether it is their quirky, comical advertisments or their tendency to offer the punter some intiriguing incentives.
With in excess of 300 retail outlets in the UK & Ireland it has become accessible to the masses but the online area of Paddy Power has enhanced the bookmakers name further. An array of sporting markets are available, but they have focused on luring in the horse racing punter with some lucrative offers.
New initiatives include 'Insurebet' which could mean you get your money back if your horse places in a specified race. For the national hunt sphere they have be known to offer 'faller insurance', where if your horse falls then you get your money bak.
Both of those have added to Paddy Power's brand and with some of their unique 'Money Back Specials' having caused disastrous results some have worked in their favour.
The Irish-based firm made the decision to offer punters their money back on both Dunguib and Cue Card if they were to win the last two Supreme Novice's Hurdles at the Cheltenham Festival, definitely gained several new horse racing customers, with the two short-priced favourites losing.
Over the last few years bookmakers have started offering customers the chance to watch live racing online and Paddy Power is no different. If you are a Paddy Power subscriber you can stake a bet of £1 or more on any race in the UK and you can then watch the race live on the Paddy Power website.