When Bet365 was established by current Stoke City Football Club chairman Peter Coates it focused solely on the online betting market. With bases in Stoke-on-Trent and Gibraltar Bet365 was a pioneer of online gambling and since it's foray into the gambling world it has blossomed into one of the UK's biggest boomakers.
With over 4 million customers worldwide and over 1,700 employees offering a whole multitude of services, Bet365 has gradually stamped its mark on the betting scene and they now have branched out into sponsorship.
In 2003 they took over the sponsorship of the Group Two Lancashire Oaks and they have recently put their name on the Group Two Bet365 Mile at Sandown Park, whilst at the same track they sponsor the Grade Three Bet365 Gold Cup.
Bet365 also offer the chance for their customers to watch live horse racing online. If you place a £1 bet or more on any race in the UK, you can tune in and watch the race live on the internet.